Sitemap - 2024 - Unsnooze Your Inbox
Three things I wish newsletter writers would stop
The easiest way to know what to write about
How to know what to write about
Not everyone wants to know "how to"
A linguistic trick that makes your marketing way more powerful
The only thing you need to do in every email
Strategically Ruthless, Tactically Generous
The "first rule of humour in business writing"
A humorous technique anyone can use
The easiest way to make your writing more fun
How to inject a bit of fun into your writing
ATENSHUN ALL FULES: how to rite gud
When AI Gets Tipsy: 5 Newsletter Blunders to Chuckle At (and Avoid)
Dipping your toes into AI-assisted writing
Will AI make me lazy and bad at writing?
Why I'm so enthusiastic about AI
How to be different when you use AI for writing
Is it OK to use AI to help your writing?
How to get AI writing to sound like you
How to come up with super-smart AI prompts
The secret of getting in-depth, quality output from an AI
Snazza frazza rashin' fashin' AI*
"Real" marketers will hate me for this
If you don't have this, email will always be a struggle
The art of making time for marketing (no magic required)
5 time-saving tips I wish I'd known when I started writing newsletters
Beat your "I can't think of a damn thing" email topic demon
Why not every story needs to be a blockbuster
A funny thing happened on the way to my inbox
4 ways to make your emails interesting
The "it's worth doing right" trap
Maybe you're an artist not a marketer
The easiest way to be more persuasive
The unplugged route to better emails
Why variety is vital for the health of your newsletter
How to be easier and quicker to buy
The (other) key to successful marketing habits
How to establish habits that lead to success
2 easy sources for your next email
3 things every effective email needs
The REAL secret of fast, easy writing
The out-of fashion idea that makes your emails unmissable
Why people REALLY read your newsletter
Permission to learn on the job
A thought on weird feedback...
The "one nudge further" strategy for emails
The secret of lemon-cake calls to action
The subtle power of email "product placement"
The truth about "generating" emotion in emails
Read this if you haven't started emailing yet...
Surely I don't have anything interesting left to say?
A year from now you'll wish you started this today...
The tough question most can't answer
How I discovered the world's greatest sales technique
This simple step gets more people to read your emails
Are you too timid in your emails?
Are you "the average of the five people you spend the most time with"?
How email flips the script on differentiation
I was wrong about differentiation
What kind of business are you REALLY in?
How to get people to like you (in an email)
Is this what you really want to spend your time on?
The secret of Goldilocks calls to action
Do you need a call to action in every email?
How to turn your hobbies into interesting emails
There's no special prize for agonising over your writing
A super easy but super useful email
How your "worst ever" can make a brilliant email
This "secret" email is a real powerhouse
How to write "Tom Baker" emails...
My biggest lesson learned of 2023