A quick way to create content

--> by flipping what you were going to do anyway

Have you ever read a newsletter or a post on social media and been motivated to write back?

Maybe you disagreed with what they said. Maybe you agreed and wanted to add your own thoughts and ideas.

I’m going to suggest you don’t.

Or at least you don’t just reply.

Because if your thoughts on the initial publication are worth sending to the author, they’re worth publishing yourself.

And instead of an audience of one (or one plus the people who scroll through comments on social media) you’ll be reaching many more.

Instead of being a responder, you’ll be an instigator.

Credit the original idea of course. But publish your own thoughts and expansions in their own right. Not just buried in an email or a comment on social.

It’s a really easy way to create useful content.

You already have the idea in your head. You were going to write it up anyway. Just do it in your newsletter or its own social post.

The trick is to harness the momentum you had when you were motivated to reply. That usually means writing straight away - or at least within the next 24 hours.

And it means that rather than just scratching the itch that made you want to reply, you’ve actually created something that will be useful for your readers and useful to you to help grow your authority and visibility.

- Ian