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You’ll learn about the best topics to write about, how to get subscribers, how to come up with ideas for your newsletter and write in an engaging way that adds value while moving your subscribers closer to being ready to buy.

And we’ll have a bit of fun too.

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About Ian

I’ve been writing email newsletters since 2008. That’s thousands of emails, tens of thousands of subscribers and lots of lessons learned.

I wrote the book on successful email marketing, Email Persuasion which became a global bestseller on Amazon with more than 240 Five Star reviews worldwide.

Get Response called me "One of the best email marketers in the world" and more importantly, I’ve helped thousands of consultants, coaches, coursebuilders and creators to build authority, engage their audience and generate more sales with Email Marketing.

Outside of work I’m married to the wonderful Kathy and we have two great kids: Chris and Robs.

I say kids. They’re in their 20s. But you know what it’s like for parents - they’re always kids to you.

My passions outside of work are magic (I used to be quite good but am waaay out of practice) and growing chillies.

I also suffer from being a Newcastle United supporter. Please, no gloating.

If you’ve read this far, it’s probably time you subscribed :)

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★ Author of Email Persuasion. Host of Course Builders TV. (Still) King of Lockdown Hair. Grower of exotic chillies ★