The results of my recent snap survey are in, and as you may have guessed, an overwhelming majority (80%+) want me to write more about using AI to help with emails, newsletters and other writing.
Some of that I’m sure is because AI is both interesting and worrying.
But a lot of it - I’m even more sure - is simply because AI holds the potential to do something huge numbers of people want: to do half-decent marketing quickly and easily.
So Sunday’s email will be the first of a series I’ll do on using AI to make your marketing both easier and more effective.
But today I’d like to touch on something AI can’t do: get direct feedback from your potential customers.
The survey I did last time is ironically a great example of this.
I can ask an AI what the typical problems of my audience are and get some great suggestions. But it can’t tell me whether - right now - you want to hear more about a specific topic.
I suspect that as we begin to use AI more and more to generate ideas and to guide direction, we’ll also need to validate those ideas and direction more often too.
If you don’t already have a good way of getting that feedback in your business, now might be a good time to find one.
If you work face to face with clients then talking to them directly is the way to start. If you operate more remotely like me then getting good at surveys is the way to go.
And by good what I really mean is “able to do them quickly”. Because quick gets done.
My snap AI survey used the poll feature that’s build in to Substack. It’s not the prettiest or the most sophisticated tool I’ve used over the years.
But it is the fastest. Less than 30 seconds to set up.
Quick gets done.
Before we jump into AI on Sunday, have a think about how you’re going to make sure you’re in touch with the actual humans (AH?) in your audience. Because right now, humans are still the ones who buy things :)
Ian