What the heck was that?

--> I'm not really sure tbh

I hope you weren’t too weirded out by my childhood friend Nigel Molesworth (aka the curse of st custards, goriller of 3b) taking over the email on Sunday.

Kathy got half-way through and gave up. Possibly offended by the spelling. I’m rethinking my marriage now :)

PJ on the other hand corresponded with me for the rest of the day in Molesworth-ese.

What was the clever marketing behind the email? The subtle psychology and influence strategies?

Er…none.

Honestly, I’d just read a handful of emails from “marketing experts” and found myself so bored by them.

So serious. So sure they were right.

The content could have been great for all I know, but they just didn’t connect. At least not with me.

So I thought I’d write an email about how it’s OK to have a bit of fun in your marketing. And if you’re having fun with something you’re more likely to do it.

And then I thought “well, obvs I should have some fun with this email”.

And then I got carried away.

Was that email going to make anyone more likely to buy something from me? Unlikely.

But I enjoyed it.

And it did get me thinking that maybe it would be useful to send a few emails with ideas on how to inject a bit of fun into your newsletter and marketing (while still getting results).

I’m quite looking forward to it :)

- Ian

PS obviously you can’t just write for your own amusement every time - that would be self-indulgent and a surefire route to zero subscribers and income. But one of the joys of running your own business is that you don’t have to maximise the heck out of everything commercially.

And maybe, just maybe, you can do both.