Archive - Unsnooze Your Inbox

Oct 13, 2024 •

Three things I wish newsletter writers would stop

--> and yes, I've done 'em all

Oct 11, 2024 •

Your weird is OK

--> at least for some people

Oct 9, 2024 •

Oct 6, 2024 •

Screw "Good to Great"

--> nowt to half decent is where it's at

Oct 4, 2024 •

September 2024

The easiest way to know what to write about

Sep 27, 2024 •

How to know what to write about

--> it's not as easy as it seems

Sep 22, 2024 •

Not everyone wants to know "how to"

--> and not every email should give it

Sep 20, 2024 •

A linguistic trick that makes your marketing way more powerful

--> and it's one you play on yourself

Sep 18, 2024 •

The only thing you need to do in every email

--> everything starts with this

Sep 13, 2024 •

Strategically Ruthless, Tactically Generous

--> powerful principle that's easy to use

Sep 8, 2024 •

The "first rule of humour in business writing"

--> or how to avoid crashing and burning

Sep 6, 2024 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts