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Thank you, Ian! This distinction was very helpful. I’ve been struggling to work out what to say to people interested in consulting and done-for-you offers. This makes the difference between DIY and DFY audiences clearer. Thank you ☺️

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My pleasure Natalie. There's a lot of misguided advice out there I fear coming from people whose only experience is selling training and information and who don't even consider the possibility that customers of consulting/DFY might be looking for something different.

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