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Ian, this approach reminds me of the adage, "fake it until you make it" but with a twist; involve people in the process. In addition, most likely the reason this method took off, is because it involves all your senses at once. Kinaesthetic learning approach if you will. The more senses you involve the more memorable the experience.

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Indeed. And it's not fake I think in that you're never claiming more than you've done. It's a bit like bootstrapping in computing or building a business - do a small step, leverage that to do a bigger step, etc. Or I guess a bit like the "build in public" movement in software. Somethign doens't have to be finished and polished before you start to share it.

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Great article! Conforms with other things I see people doing, including creating original content for blog posts and the benefits of storytelling in emails.

And let's not forget that the content can be re-purposed across platforms.

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Good point Kurt. I guess Dave did that too - his books became standup shows which became TV shows :)

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