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Skeptic's avatar

Ian, this approach reminds me of the adage, "fake it until you make it" but with a twist; involve people in the process. In addition, most likely the reason this method took off, is because it involves all your senses at once. Kinaesthetic learning approach if you will. The more senses you involve the more memorable the experience.

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Kurt Scholle's avatar

Great article! Conforms with other things I see people doing, including creating original content for blog posts and the benefits of storytelling in emails.

And let's not forget that the content can be re-purposed across platforms.

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