Love the ‘Sicilian Lemon Cake’ story. I was at a seminar hosted by Peter Thomson over 30 years ago where a great marketer called Gary Courtney stood up in the audience and talked about how a coffee stand had hugely increased its sales (and profits) by offering the customer a pastry when they ordered a coffee. It was a revolution at the time. Thank you for bringing this upgrade to our attention proving that improvements are never ending and that we should be testing new ideas from time to time to add more value to our customers.
Thanks Bruce - although of course, the young lady who made the offer more specific shoudl get the credit :) I don't think it was a corporate thing as other servers didn't do it. I suspect she just like the cakes and wanted to name a specific favourite or two :)
Love the pastry vs lemon cake analogy. It's so simple yet so overlooked.
Do you want fries with that?
Love the ‘Sicilian Lemon Cake’ story. I was at a seminar hosted by Peter Thomson over 30 years ago where a great marketer called Gary Courtney stood up in the audience and talked about how a coffee stand had hugely increased its sales (and profits) by offering the customer a pastry when they ordered a coffee. It was a revolution at the time. Thank you for bringing this upgrade to our attention proving that improvements are never ending and that we should be testing new ideas from time to time to add more value to our customers.
Thanks Bruce - although of course, the young lady who made the offer more specific shoudl get the credit :) I don't think it was a corporate thing as other servers didn't do it. I suspect she just like the cakes and wanted to name a specific favourite or two :)