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I think about this sometimes when I'm cross-posting between here and Medium. I know for a fact that some of my audience overlaps and I wonder if they'll remember the thing I posted in 2020 on Medium that I'm reposting here in 2024. None of them seem to realize it and for a.big chunk of my subscribers, it is new content.

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I hadn't thought of it in the context of cross-posting but the same thing applies. We're never as big a part of our client's lives as we think :)

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