So true: 1st draft is OK. If marketers depend on AI, it’s like any other dependence: question the crutch. I’m testing both Chat GPT4o and CoPilot.
If AI prompting isn’t detailed enough, then your text is going to be average. We all need to aim for memorable and on-target.
I’ve found AI is excellent for making sure I’ve covered the various angles of a topic.
Thanks Ian. I will be finding some of my better pieces and using the right excerpts to use in the prompts. And then judging those - not relying on them.
So true: 1st draft is OK. If marketers depend on AI, it’s like any other dependence: question the crutch. I’m testing both Chat GPT4o and CoPilot.
If AI prompting isn’t detailed enough, then your text is going to be average. We all need to aim for memorable and on-target.
I’ve found AI is excellent for making sure I’ve covered the various angles of a topic.
Thanks Ian. I will be finding some of my better pieces and using the right excerpts to use in the prompts. And then judging those - not relying on them.
Yes definitely. That review is vital - even if the AI does a great job first time.
I have a fear your brain will stop being able to write too if you just churn stuff out without review!