The joy of MEX

👉 or...how to take the pressure off writing your newsletter

One of the psychological effects I enjoy the most in marketing is the Mere Exposure Effect, or MEX as I like to call it.

(Well, I like to call it MEX as of this email as it makes for a snappy subject line).

Marketing is usually pretty hard work and involves a lot of thinking. That may be why most of us aren't that good at it naturally :)

But the Mere Exposure Effect is easy. 

It's been shown time and time again that simple familiarity with something through repetition makes you like it more.

The Mere Exposure Effect works for words, pictures, faces, sounds and people.

And it can work for you as a business person. 

If only there was some kind of online medium you could use to keep in regular contact so that the mere exposure effect worked in your favour...

...ahem.

And the joy for me is it means that even if your emails aren't jammed full of amazing insight every time, they still work thanks to the mere exposure effect.

Knowing that takes the pressure off having to write a brilliant newsletter every time.

Which makes it rather more likely you'll actually write something and get it sent.

Makes sense, right?