The #1 rule for newsletters and email marketing
👉 it's simple but powerful
It's easy to get overwhelmed by newsletters and email marketing. It just seems like there's so much you need to think about.
Subject lines, email structures, calls to action, incorporating stories, building in beliefs and objections. Not to mention all the technical side, automations, sequences, tagging...the list goes on.
That's why on my courses I always teach what I think is the most powerful rule for newsletters email marketing:
There's always another email.
It probably doesn't sound all that special just reading it like that.
But it's incredibly freeing.
Because it means each individual email you write doesn't have to be perfect. You don't have to include all the cleverness and advanced techniques. And in particular, you don't have to spend ages agonising over each one.
Because there's always another one.
As long as your email is decent it works like compound interest. Building a little bit of credibility and trust with each one.
If you're looking at all the different things you've been told you need to incorporate into your emails and you're going round in circles trying to figure out what to focus on and how to bring it all together, take a step back.
Remember, there's always another email.
Just do a decent one this time.
Incorporate one of the fancier techniques next time. But not all of them.
Focus on consistency.
One good email. Then another. Then another.
Pretty soon you'll have a dozen solid emails under your belt and they'll have done you much more good than any individual email possibly could, no matter how brilliant it was.
Don't agonise. Do a decent job and move on.
There's always another email.
As there will be from me next week :)
- Ian
