How George became known as *the* expert

👉 and how you can do the exact same thing

In my last email I shared Amanda's epiphany that the easiest and best way to become seen as an expert is to regularly share expert tips and advice.

That way you're demonstrating your expertise, not just claiming it.

And I got a wonderful reply to that email from long-time contact George who revealed that he'd just been named as one of the top 8 HR professionals globally.

And he'd done it in pretty much the same way.

18 months ago he started researching and writing about hybrid working and some of the associated leadership and management challenges.

He started on Linkedin. Then because of those articles, he was asked to contribute to a big online publication.

That led to being asked to speak at the Global HR Summit this year.

And that all led to being named as one of the top HR professionals globally.

Having the courage to share your opinions and ideas publicly is a kind of superpower really. It can be a little scary at first, but it really does work to build your authority.

And every piece you write compounds that perception and opens you up to a wider public.

Now I've seen George's writing and it's good.

But your writing can be good too if you stick at it consistently. Mine is infinitely better than it was when I started writing my first email newsletter nearly 15 years ago.

So my call to action for you today (because every email needs a call to action of course) is for you to start publishing a few more of your ideas.

It could be on Linkedin, or Twitter, or anywhere your audience is most likely to see it. If you’ve started an email newsletter that’s a great place to start.

But above all, don't wait to have the perfect website and follow-up in place - that can all come later.

Focus on making an impact by sharing your best ideas in places where your potential clients are most likely to be.

Be more George :)

- Ian